Real estate coach and social media expert Matt Ferrara and Conway CEO Carol Bulman.

Real estate coach and social media expert Matt Ferrara and Conway CEO Carol Bulman.

Internationally acclaimed real estate coach Matt Ferrara was the keynote speaker at the 25th Annual Conway Country Convention held recently at the Quincy Marriott Hotel. Ferrara addressed a crowd of 325 Conway sales agents during the first session of the day-long training and awards event.

“I was absolutely blown away by Matt’s talk,” said Conway-South Boston agent Tia Zaferakis. “He spoke about the newest forms of social media that can help us do our jobs better, and it was fascinating.”

Ferrara told the Conway agents about the value of using Facebook, Twitter, texting, video, YouTube, tablets and iPhones to reach their customers. “The idea of social marketing is to have other people sell and endorse your service for you,” said Ferrara. “If you see a bunch of Facebook users saying good things about your work as an agent, you’ve just received a massive audience for your brand, and it hasn’t cost you a cent.”

Ferrara stressed that “dialogue” is the focus of most marketing in today’s society and that one-sided messages are strategies of the past. He told the group that 44 percent of Gen Y’ers (age 23-34), prefer texting to face-to-face meetings, and that Gen X’ers (age 35-45) have doubled their use of the social media since 2008. He added that 200 million of today’s consumers access social media on their mobile phones.

“When Matt asked our agents how many of them owned a smartphone or an iPad, almost every hand in the room went up,” said Conway CEO Carol Bulman. “Our sales force is definitely making use of the new technologies in our industry, but there is always more to learn. Conway agents are constantly looking for new ways of communicating with our consumers and we make sure they find them.”

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