Boston Logic Trains Conway Agents

A room full of Conway agents learn database management skills at a recent Superstars program.

The most recent edition of the Conway Superstars educational program featured a Database Management training class from Boston Logic trainer Kate Curtis.

A packed room of Conway agents and managers listened attentively about using the products and services available on jackconway.com’s dashboard and back end, powered by Boston Logic’s Sequoia system.

“Communication with customers is diverse and presenting the message clearly is so important,” said Curtis. “You need to manage this part of your business effectively, and be persistent.”

The Conway and Boston Logic partnership is now two years old. The 56-year old real estate company and the downtown Boston real estate technology provider have formed a solid partnership, and the result is one of the best real estate websites in the market.

“What we’ve grown with the support of Boston Logic is a system that includes all the tools a Realtor needs in this environment,” said Conway Marketing Director Al Becker. “Agents have a complete dashboard with customer tools and database marketing features. And the success of the front end of the website has been well documented with a huge increase in leads and strong growth in search engine placement.”

Curtis trained Conway agents on entering leads, emailing via the website and best practices for communication. The cutting-edge tool provides agents and customers with MLS access, market sales data and property updates.

“This system is so easy to use, and it’s very intuitive,” said Conway-Abington agent Jim Tangherlini. “It’s one of the great tools Conway has to offer, and it’s very useful for my business.”

For more information on the Conway Superstars, or a career at Conway, contact Chris Haraden at 781-871-0080, ext. 335.

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