That’s the message Jack Conway, Realtor is sending out to renters in the cities and towns it serves.

Owning a Home Cheaper than Renting?

All Conway sales centers are launching a direct mail campaign that will include customized charts comparing renters’ actual monthly payments to monthly mortgage costs for sample houses and condominiums in their area.

Renters are also invited to attend free Home Ownership Consultations in your local Conway office with Realtors and mortgage specialists on designated evenings during the week.

“According to statistics reported by the National Multi-Housing Council, at least one third of renters are planning to move in the spring and another third in the fall,” said Conway Regional VP Dick Cahill, who launched the new initiative. “That’s why we are reaching out to these potential buyers now while they are considering other housing options and before they decide to renew their leases.”

Conway CEO Carol Bulman believes the time is right to target the rental population since housing prices have stabilized and mortgage interest rates remain near record lows:

These factors along with the advantages of home ownership; building equity, tax deductible mortgage interest, and stable monthly payments, make this the right time to spread the word that renters may actually be able to finance a home for less than what they’re paying their landlord.

Most people understand that buying a house makes sense, but they don’t think they can afford it.  We’re asking them to read our mailings, come to one of our free consultations and explore their options. The dream of homeownership could become a reality far sooner than they think.

For more information about renting versus home ownership in today’s marketplace and your community, contact Dick Cahill at 617-479-1500 or email dcahill@jackconway.com.