We had an amazing turnout at two Internet Leads training courses offered at the Plymouth Radisson and the Holiday Inn Rockland.

More than 100 sales agents and managers were present in Plymouth and an unbelievable 192 people came out on the day the skies open up with torrential downpours in Rockland. Neither floods nor traffic kept our folks away from hearing how they can serve their customers better and how to communicate most effectively through e-mail, phone calls and personal notes, as a response to an internet inquiry from our web site.

Nina Koridek, our technology solutions partner, walked us through examples of prior communication and samples for “Best in Class” with the audience.  We were all in awe over her command of the topic and her enthusiasm for “knock your socks off” communications.  A potential customer who comes to us through our Web site, www.jackconway.com, is looking for quick and efficient answers to their questions.  Similar to wandering through a retail store prior to purchasing an item, the Web site visitor is often “just looking” and wants clear, friendly responses. Nina has been working closely with Kate Norton, our internet leads coordinator, to determine the way we can do our best to deliver what the customers of Jack Conway Company are looking for.

The feedback from our real estate team was overwhelming.  In fact, I received the following note from Rosemary Sullivan, a top agent from our successful Hingham office following the event.

“After the seminar I re-contacted all what I considered my inactive customers since I had not heard back from them, and I’ve heard back from three buyers! What a response I got! Enclosed is one that you will enjoy. This was a lead from months ago who had decided on a rental but I decided to keep the conversation going with him.

Hi Rosemary,
Thanks for staying in touch! I was going to write, but in typical fashion you beat me to the punch!!

Perhaps we could talk at some point this week? I’d like to get your thoughts/wisdom on the situation…give me a call on my cell phone when convenient for you over the next couple of days.”

The moral of the story – even if we don’t hear a response from our potential customers right away, the best way we can serve them is to keep touching base occasionally to offer our assistance.  E-mails may not always be responded to, but that does not mean they are not read and appreciated.

Thanks Nina for a great presentation!

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